Drag City Noir: “The Back Room”

Logo of Lorelei featuring a silhouette of a woman holding a checkered flag, set against a light background.
A man stands confidently in front of the 'Drag City Diner' sign, wearing a black and white button-up shirt, blue jeans, and sneakers. The atmosphere is moody and dimly lit, with rain reflecting on the ground.
Race Day completed, your humbler blogger awaits at the Drag City Diner after dark; join me inside for a drink and a tale from the darker side of Drag City!

Welcome back to another “Drag City Noir” drop, dear readers, part of our “Dark Lounge” series of Lorelei posts that focuses on the atmospheric darker side of the the track and the town where it resides. Recently deceased filmmaker David Lynch, whom I have always admired and whose aesthetic informs this series of posts, understood that beneath the white picket fences and tidy storefronts of small towns lies something raw and unsettled — a pulse of secrets too jagged to fit the postcard image. He had a way of peeling back the wallpaper of small-town life to show the rot beneath, where dreams twisted into menace and desire walked hand in hand with dread. It’s that uneasy shimmer, the beauty and the bruise sharing the same skin, that colors tonight’s tale! So pour yourself a favorite drink and join your humble blogger, under the watchful eye of the master, as we peel back another square of that wallpaper-or, if you prefer, another chunk of that Bondo!-and see what’s really going on underneath!

A miniature model of Whitcomb's Emporium storefront with colorful signage, surrounded by toy vehicles including trucks and cars, depicting an inviting yet nostalgic scene.
The Plasticville building on the diorama with its 1:64 customer cars and passing traffic (Lesney Matchbox, Hot Wheels, Johnny Lightning) as it appears in scale…

The back cover photo of the mythical unreleased album by Wardglenn’s own psychobilly band The Sinisters would be unlikely to raise an eyebrow to most people. But to locals in Wardglenn and some of the surrounding towns, a memory may be triggered by the look of the worn black-and-white linoleum tiles and the heavy red velvet curtain behind them, and its tied up with decades of rumors of an illegal gambling den somewhere in the western Imperial County region that has never had a name or a location that anyone could pin down.

A miniature model of Whitcomb's Emporium, featuring a storefront with glowing windows showcasing a cozy interior. Vintage toy trucks are parked outside, and a deer head mounted on the wall can be seen through the window.
…and the REAL THING at 1:1 as it appears in the mid 1980’s, on a typical sunny day on busy Bear Valley Road and at dusk right before closing time as the shadows deepen…

Every town has a place it doesn’t talk about. In Wardglenn, it isn’t the hospital or the highway, or even Drag City Raceway with its long history of wrecks. It’s Whitcomb’s Emporium.

A vintage newspaper advertisement for Whitcomb's Emporium, promoting a fall savings event with listed items and prices, dated September 21, 1974.

The front of the store looked like a relic from another age, because that’s exactly what it was. Penny candy in glass jars, socks folded in bins, dime-store toys stacked on squeaky metal racks. A shopper could find camping lanterns, fishing reels, even a pair of good boots if they knew where to look. But scattered in between the ordinary stock were things that didn’t belong anywhere. A music box that played on its own. Postcards from towns nobody had ever heard of. A set of binoculars that showed nothing but a gray static haze, no matter where you pointed them. People said Frank Whitcomb, who had run the store since the late forties, was getting senile in his old age, cluttering his shelves with junk. Others said those things weren’t his to sell — they belonged to the Emporium itself.

And behind it all lay The Back Room.

A dimly lit room featuring a round poker table surrounded by four chairs, with a lamp on a side table, a red curtain in the background, and a vintage Coca-Cola vending machine and jukebox.

There was no door. Just a heavy red curtain that sagged like a stage prop, yet moved as if it were alive. It breathed in slow, steady pulses even when the air was still. Those who pushed through found a checkerboard floor that seemed to shift underfoot, the squares swimming in and out of alignment if you stared too long. Cigarette smoke and whiskey fumes hung in the air, thick enough to sting the eyes. Men gathered there for cards, dice, or hushed exchanges, but they left hollow-eyed, like something more than money had been taken from them. Some claimed their shadows looked different afterward.

A dimly lit back room with a poker table surrounded by empty chairs, a lamp casting a warm glow, and a vintage Coca-Cola machine in the background.

Elaine Whitcomb was seen slipping back there more than once, though no one agreed on why. Some said curiosity, others rebellion, and a few whispered she had business there of her own. When Marty Klein came down from San Diego, slick suit, quick grin, and sharper connections, he didn’t need to be told where the curtain hung. He walked straight through like it was waiting for him.

A group of five men gathered around a poker table, with chips and playing cards on the green felt surface. The scene is dimly lit, featuring smoky ambiance and a red curtain in the background, evoking a vintage gambling atmosphere.
A group of four musicians dressed in vintage-style outfits perform in a dimly lit room with a red curtain. One musician plays an electric guitar while another stands next to him with a double bass, and the others are positioned in the background, one with a microphone and another with a snare drum.
The only other existing photo of The Sinisters from the same session that produced the back cover photo of their unreleased album shows the band either finishing a jam session or setting up for the pose; we may never know the backstory!

The Sinisters spent nights there too, back before they were anything more than local boys with guitars and ambition. They laughed about it in interviews, calling it “the room with a sound of its own.” Later, when the band collapsed and scattered — one dead in Chicago, one vanished overseas, one never seen again, and one rumored still to be here — people wondered if the room had swallowed them whole.

Ask three people in Wardglenn and you’ll get three different stories. Some will tell you Frank Whitcomb ran the Back Room like a bookie’s den, the curtain just a cover for dirty deals. Others swear the curtain ran him, that it was the room itself that dictated who walked away with pockets full and who walked out broken. Nobody agrees on details, but everyone agrees on this: Whitcomb’s Emporium sold more than socks and toys. It sold shadows. And once you stepped behind that curtain, the shadows knew your name — and they never forgot it.

An animated storefront of Whitcomb's Emporium at night, featuring warm glowing lights illuminating various displays, including lamps and decorative items, with a person standing in front.
Foreboding in the dark: some long-time residents of the area have opined that the Emporium always exuded a slightly unsettling countenance in the dead of night.

Maybe that’s the real lesson, the one Lynch spent his carrer tracing in flicker and shadow: that every town carries its own curtain, its own room where the floor tilts and the light turns strange, where the truths no one wants to name wait with patient teeth. Whitcomb’s Emporium was Wardglenn’s version of that, a place where the ordinary bled into the uncanny, and where the cost of peeking behind the veil was never fully tallied. Some call it rumor, others call it memory — but here in the Dark Lounge, we call it exactly what it feels like: the part of the dream where you realize you can’t wake up.

A smiling man with a green cocktail sits beside a serious-looking man in a diner setting, illuminated by neon lights that read 'Drag City Diner'.
Glass of Absinthe: $10. Borrowing Jason’s Hawaiian shirt: Free. Having a drink with the Master of the Malevolent: PRICELESS!

And there you have it, dear readers, another one from The Dark Lounge! Special thanks to my friend here, and tune in again soon, because there’s an interesting “Part II” to the Whitcomb Emporium story where it ties in with the track and its own racing legends! Because…whether its action at the track or a tour of the town after dark, there’s always something spooky going on at Drag City!

A vintage black-and-white photo of a woman standing next to a Chevrolet car, smiling and gesturing towards the vehicle, with a 'Ballantyne Chevrolet' sign in the background.
Another significant photo from the Whitcomb family album dated May 10 1955: Doris “Dot” Whitcomb beams at the camera held by her husband on the day they picked up their new car at A. L. Ballantyne Chevrolet / Buick in El Cajon. This car’s long history at Drag City is the subject of another post, coming soon!

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